SwimSpray eliminates chlorine from your hair and skin after swimming. Founded in 2010, the start-up’s product allows swimmers to enjoy the water without worrying about the side-effects of pool chemicals.
We developed two point of sale product displays that were the first of their kind in the company’s history. These displays are now featured at retailers and swim shops in over 10 states and 2 countries. We also produced a series of video advertisements that showcased the product’s simple to use three-step process (Rinse, Spray, Shampoo). In addition to video advertisements, we designed graphics that are now featured in national print and online publications. Finally, as a company by swimmers and for swimmers, we coordinated the sponsorship of open water events across the country. Specifically in Metro-Detroit, the annual Motor City Mile and Swimming St. Clair charity swims.